Mush Me Too: Turning Weddings Into Real-Time Love Stories
There’s something about a wedding that resists being captured in neat frames. The joy spills out. The nerves hum under the surface. Someone always cries. And in the middle of all that beautifully messy emotion is Mush Me Too, a Mumbai-based team that specialises in capturing the essence of (as Marion St. Claire would say) "the first day of the rest of our lives."
The idea began with Smriti, whose background in advertising shaped her understanding of visual storytelling. But it wasn’t the big-budget beauty campaigns that stuck with her, it was the quiet belief that good stories make people feel something. The kind of feeling that makes you pause mid-scroll and smile. Or ache a little. Or message your partner out of nowhere at 2 pm on a busy Monday to find out if they've had lunch.
Reeling: A glimpse of Mush Me Too's work as seen on their Instagram page
That same instinct brought her to weddings. What started as a fun hobby of making videos for her ex-boyfriend, (now husband 😉 )turned into something others wanted for themselves. She kept hearing the same thing: “Make me one too.” That simple, sentimental request gave birth to the name. Mush Me Too isn’t about grand declarations. It’s about the small, aching hope of love finding you.
Their first wedding job came in 2021. Reels were new. There was no strategy, no manual, just heart and hustle. Smriti was editing content at 2 a.m., uploading stories from the car, and crying during the varmaala. That job shaped what Mush Me Too has become a team of people who along with documenting weddings, live them from the inside out.
InDesign: Mush Me Too's custom tee's built by CA solely keeping in mind their journey to date.
The team has since grown into a tight collective of creatives, editors, reel artists, and on-ground storytellers who travel, think fast, and stay emotionally tuned in. “You can teach someone how to shoot. What you can’t teach is how to observe,” Smriti says. Everyone who joins the team has one thing in common: they care. About the light, the timing, the angle and most of all, the moment.
If you’ve ever stumbled upon one of their Instagram wedding pages, you’ll recognise the tone. The visuals are warm but unfiltered. The reels are cinematic but real. There’s a mood to everything they do — like you’re watching something unfold rather than something staged. Their stories move fast, but somehow still feel slow in all the right places.
Girl-Power: Mush Me Too's Dream team strike a smile in their custom CA tees
And while the final product feels effortless, the process is anything but. The team coordinates with photographers, planners, families, and tech crews — all while editing in real-time, staying invisible, dodging breakdowns, and finding a moment to check in with the bride. It’s emotionally and physically exhausting, but also wildly rewarding.
Some moments stay with them. For Smriti, it’s always the grooms — the ones who break down during vows, who hold a trembling hand just a second longer, who look at their partners like they’re seeing magic. “That kind of soft, unfiltered masculinity — it gets me every time,” she says.
Mush Me Too has quietly carved a space for themselves in destination weddings across Dubai, Bahrain, Turkey, Vietnam, and all over India. But they don’t measure success by scale. They measure it by feeling. Are you crying by the time the reel ends? Are you reaching for your partner’s hand? Did it make you remember your own wedding—or imagine your future one?
That’s the magic they’re chasing. Every time.
Smriti • Founder, Mush Me Too
In her element: Mush Me Too's founder gets candid in front of the camera for a change.
Smriti is a creative director-turned-wedding storyteller who built Mush Me Too on instinct, emotion, and a love for all things mushy. She leads the team with heart and hustle, blending agency-level storytelling with the chaos and beauty of real weddings.
Mush Me Too is currently available via Instagram and WhatsApp.
Follow their work or drop in for a collaboration:
- Instagram @mushmetoo
- WhatsApp: +91 97483 73262